An online seat belt commercial produced by Sussex Safer Roads Partnership has been receiving a great deal of attention recently. On You Tube alone, it has spread its pro-seat belt message to more than 1.5 million viewers. The tagline for the 90 second commercial is “Embrace Life: Always wear your seat belt.”
The commercial features a family of three sitting in their living room. The mother has her arm around her daughter as they sit on the couch, smiling at the father, who is sitting on the other side of the room. His arms are positioned in a manner that indicates he is pretending to drive a car. He smiles back at the mother and daughter lovingly.
Suddenly, the father develops a panicked expression and begins to violently turn the “air steering wheel,” as if he is trying to swerve to avoid an auto accident. An expression of dread replaces the loving smiles on the mother’s and daughter’s faces.
The mother and daughter spring into action to save the father. The daughter clasps her arms around his waist, forming the lap belt, while the mother clasps her arms around his torso, forming the shoulder harness. Just as the father is securely fastened by this “human seat belt,” his air vehicle is struck, resulting in the “auto accident.” The father tries to jerk forward, but he is restrained by the mother and daughter. However, he kicks the small table by his feet, scattering tiny particles of food in a way that resembles shattering glass.
Due to the seat belt restraint, the father’s life is saved (or so we are led to believe), and the loving family remains intact. The imagery in this commercial sends a powerful message about the importance of wearing your seat belt. In a serious auto accident, your seat belt may save your life.
If you have been injured in an auto accident caused by the negligence of another driver, an experienced auto accident lawyer can help you receive the compensation you deserve.
If you have an auto accident claim in the Chicago, Illinois area, please contact the law offices of Harvey L. Walner & Associates today to schedule your free initial consultation.
